Chapter 8: Facebook: Building a Business from the Social Graph

8.1 Introduction
8.2 What’s the Big Deal?
8.3 The Social Graph
8.4 Facebook Feeds—Ebola for Data Flows
8.5 Facebook as a Platform
8.6 Advertising and Social Networks: A Work in Progress
8.7 Privacy Peril: Beacon and the TOS Debacle
8.8 Predators and Privacy
8.9 One Graph to Rule Them All: Facebook Takes Over the Web
8.10 Is Facebook Worth It?

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