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1.1 Tech’s Tectonic Shift: Radically Changing Business Landscapes
1.2 It’s Your Revolution
1.3 Geek Up—Tech Is Everywhere and You’ll Need It to Thrive
1.4 The Pages Ahead
2.1 Introduction
2.2 Powerful Resources
2.3 Barriers to Entry, Technology, and Timing
2.4 Key Framework: The Five Forces of Industry Competitive Advantage
3.3 Moving Forward
3.1 Introduction
3.2 Don’t Guess, Gather Data
4.2 Tech and Timing: Creating Killer Assets
4.3 From Atoms to Bits: Opportunity or Threat?
4.1 Introduction
5.1 Introduction
5.2 The Death of Moore’s Law?
5.3 Bringing Brains Together: Supercomputing and Grid Computing
5.4 E-waste: The Dark Side of Moore’s Law
6.5 Competing When Network Effects Matter
6.4 How Are These Markets Different?
6.1 Introduction
6.2 Where’s All That Value Come From?
6.3 One-Sided or Two-Sided Markets?
7.9 Get SMART: The Social Media Awareness and Response Team
7.8 Crowdsourcing
7.7 Prediction Markets and the Wisdom of Crowds
7.6 Other Key Web 2.0 Terms and Concepts
7.5 Twitter and the Rise of Microblogging
7.4 Electronic Social Networks
7.3 Wikis
7.1 Introduction
7.2 Blogs
8.1 Introduction
8.2 What’s the Big Deal?
8.3 The Social Graph
8.4 Facebook Feeds—Ebola for Data Flows
8.5 Facebook as a Platform
8.6 Advertising and Social Networks: A Work in Progress
8.7 Privacy Peril: Beacon and the TOS Debacle
8.8 Predators and Privacy
8.9 One Graph to Rule Them All: Facebook Takes Over the Web
8.10 Is Facebook Worth It?
9.6 Total Cost of Ownership (TCO): Tech Costs Go Way beyond the Price Tag
9.5 Writing Software
9.4 Distributed Computing
9.3 Application Software
9.2 Operating Systems
9.1 Introduction
10.1 Introduction
10.2 Open Source
10.3 Why Open Source?
10.4 Examples of Open Source Software
10.5 Why Give It Away? The Business of Open Source
10.6 Cloud Computing: Hype or Hope?
10.7 The Software Cloud: Why Buy When You Can Rent?
10.8 SaaS: Not without Risks
10.9 The Hardware Cloud: Utility Computing and Its Cousins
10.10 Clouds and Tech Industry Impact
10.11 Virtualization: Software That Makes One Computer Act Like Many
10.12 Make, Buy, or Rent
11.1 Introduction
11.2 Data, Information, and Knowledge
11.3 Where Does Data Come From?
11.4 Data Rich, Information Poor
11.5 Data Warehouses and Data Marts
11.6 The Business Intelligence Toolkit
11.7 Data Asset in Action: Technology and the Rise of Wal-Mart
11.8 Data Asset in Action: Harrah’s Solid Gold CRM for the Service Sector
12.1 Introduction
12.2 Internet 101: Understanding How the Internet Works
12.3 Getting Where You’re Going
12.4 Last Mile: Faster Speed, Broader Access
13.1 Introduction
13.2 Why Is This Happening? Who Is Doing It? And What’s Their Motivation?
13.3 Where Are Vulnerabilities? Understanding the Weaknesses
13.4 Taking Action
14.1 Introduction
14.2 Understanding Search
14.3 Understanding the Increase in Online Ad Spending
14.4 Search Advertising
14.5 Ad Networks—Distribution beyond Search
14.6 More Ad Formats and Payment Schemes
14.7 Customer Profiling and Behavioral Targeting
14.8 Profiling and Privacy
14.9 Search Engines, Ad Networks, and Fraud
14.10 The Battle Unfolds
3.1 Introduction 3.2 Don’t Guess, Gather Data 3.3 Moving Forward
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