Capítulo 2: Marketing
2.1: Vocabulario
| Verb | meaning |
|---|---|
| Abastecer | to supply |
| Captar | to capture |
| Colocarse | to position oneself |
| Contratar | to hire |
| Desechar | to throw away |
| Dirigirse | to address |
| Emplazar | to locate/to place |
| Emprender | to undertake |
| Estar de moda | to be in fashion |
| Estar dispuesto a | to be willing to |
| Exponer | to put on display |
| Fabricar | to manufacture |
| Lanzar | to launch |
| Proporcionar | to provide |
| Rebajar | to discount |
| Retener | to retain |
| Teñir | to dye hair or cloth |
| Valer | to cost/to be worth |
| Adjective | meaning |
|---|---|
| Asequible | affordable |
| Escaso/a | scarce |
| Expectante | anxious |
| Fijo | fixed (cost) |
| Gratuito/a | free |
| Lujoso/a | luxurious |
| Mercantil | (related to marketing) |
| Publicitaria | advertising |
| Rentable | profitable |
| Transitada | busy |
| Variable | variable (cost) |
| Noun | meaning |
|---|---|
| Abastecimiento | sourcing |
| Agencia de publicidad | advertising agency |
| Almacenaje | warehousing/storage |
| Alquiler | rent |
| Auge | boom/growth |
| Bata | dressing gown |
| Cadena de abastecimiento o suministro | supply chain |
| Cliente | customer |
| Costurero | tailor |
| Coyuntura | circumstances |
| Datos | information |
| Descuento | discount |
| Diseñador | designer |
| Escaparate | store window |
| Escasez | scarcity |
| Fabricante | manufacturer |
| Fidelización | gaining loyalty |
| Flete | freight |
| Fondo de maniobra | working capital |
| Franquicia | franchise |
| Gama | range (of products) |
| Gerente | boss |
| Intermediario | middleman |
| Lanzamiento | launch |
| Letrero | sign |
| Línea | (product) line |
| Logística | logistics |
| Marca | brand |
| Margen de beneficio | profit margin |
| Moda rápida | fast fashion |
| Novedades | new arrivals |
| Oferta y demanda | supply and demand |
| Ofertas | sales |
| Países en vías de desarrollo | developing countries |
| Patrón | pattern |
| Portada | cover page |
| Prenda | item of clothing |
| Prensa | press |
| Propaganda | advertising |
| Proveedor | supplier |
| Público objetivo | target market |
| Publicidad | advertising/publicity |
| Recargo | surcharge |
| Riesgo | risk |
| Seguro | insurance |
| Taller de costura | sewing workshops |
| Tendencia | trend |
| Transporte | transportation |
| Ubicación | location/position |
| Valla publicitaria | billboard |
| Venta (al por mayor / al por menor) | sale (wholesale / retail) |
