2.8 Resources

ADVERTISING

Examples of Advertising Techniques: http://www.sales-and-marketing-for-you.com/advertising-techniques.html
How to Develop your Brand’s Story: http://www.bulldogreporter.com/dailydog/article/pr-storytelling-how-develop-your-brands-story

JOURNALISM

The Transition to Digital Journalism: a guide to resources about storytelling online: http://multimedia.journalism.berkeley.edu/tutorials/
Journalists as Storytellers: http://niemanreports.org/articles/journalists-as-storytellers/

PUBLIC RELATIONS

Storytelling and PR: http://aboutpublicrelations.net/aa061001a.htm
The Art of Storytelling in PR: http://prinyourpajamas.com/the-art-of-storytelling-pr/

EXPLORE CAREERS: SJMC’s site for learning more about mass communication careers

License

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Information Strategies for Communicators Copyright © 2015 by Kathleen A. Hansen and Nora Paul is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.