16.10 PR: Narrow Focus / Brainstorm Ideas

Based on your discussions with the ED, you start to brainstorm some of the ways you might address the message task. Again, you identify some questions that can help you focus on the right angle.

  • Aside from this one study, what do we know about bird mortality caused by wind energy facilities and who has studied the issue?

  • What else kills birds and how does that compare with avian deaths from wind turbines?

  • What are our member industries doing right now, if anything, to reduce bird mortality?

  • How does energy production using other methods affect wildlife and how does that compare with wind energy production?

  • What regulations are in place that our industry members must follow to protect birds? How are we doing with compliance?

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Information Strategies for Communicators Copyright © 2015 by Kathleen A. Hansen and Nora Paul is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.