Exam 1 Study Guide: Chapters 1-5

The “Origins” of Rhetorical Theory

  • Terminology: rhetorike, metis, apate, kairos, episteme
  • Terminology: forensic, epideictic, deliberative
  • Terminology: ethos, pathos, logos
  • Aristotle on virtue ethics
  • Orality and literacy in ancient Greece
  • Democratic reforms of ancient Greece
  • Susan Jarratt and Rory Ong, Aspasia
  • Gorgias, The Encomium of Helen
  • Isocrates, Against the Sophists


The “Common” and the “Good”

  • Why were people “against the sophists” generally?
  • Eudaimonia
  • Aristotle, Rhetoric
  • What did the sophists believe?
  • Plato’s account of Rhetoric
  • Plato, Allegory of the Cave
  • Simon Critchley, Tragedy, the Greeks, and Us
  • W.E.B. Du Bois “the propaganda of history”


The Symbol

  • The terministic screen
  • Reading: Rhetoric of Dehumanization
  • The dramatistic pentad
  • Identification
  • Rhetoric as symbolic action
  • Defining “symbol”
  • Defining “symbol”
  • Defining “propaganda”
  • Rhetoric as Symbolic action


The Sign

  • Defining “sign”
  • Defining “representation”
  • Terminology of symbol and sign
  • The Demagogue
  • Reading: Definition of Man
  • Terminology of symbol and sign
  • “Change the language, change the beliefs”
  • Kenneth Burke, “Definition of Man”
  • Anne Norton, “The President as Sign



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