Book Title: Communicating Fashion: Trend Research and Forecasting
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Book Description: Communicating Fashion offers a holistic view of the interrelationships involved in trend research, including data collection, analysis and reporting, and forecasting what that direction means for design. The book’s primary focus is on the process of observing and collecting desk and field data to understand interrelationships among products, user experience, and contextual factors.
Contents
Book Information
Book Description
Communicating Fashion offers a holistic view of the interrelationships involved in trend research, including data collection, analysis and reporting, and forecasting what that direction means for design. The book’s primary focus is on the process of observing and collecting desk and field data to understand interrelationships among products, user experience, and contextual factors.
The book also focuses on finding ways to effectively communicate predicted trends and possible new product opportunities. Trend research can be change-making, and the aim is to change according to effective use of those resources we have at hand to ultimately communicate a message that the user needs and wants to hear.
License
Communicating Fashion: Trend Research and Forecasting Copyright © 2023 by Gozde Goncu Berk and Marilyn Revell DeLong is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
Subject
Fashion and textile design
Metadata
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Communicating Fashion: Trend Research and Forecasting Copyright © 2023 by Gozde Goncu Berk and Marilyn Revell DeLong is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.