Chapter 7: Developing and Managing Offerings

7.1 The New Offering Development Process
7.2 Managing New Products: The Product Life Cycle
7.3 Discussion Questions and Activities

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Principles of Marketing Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Share This Book