3.1 Factors That Influence Consumers’ Buying Behavior

Learning Objectives Describe the personal and psychological factors that may influence what consumers buy and when they buy it. Explain what marketing professionals can do to influence consumers’ behavior. Explain how looking at lifestyle information helps firms understand what consumers want to purchase. Explain how Maslow’s hierarchy of needs works. Explain how culture, subcultures, social … Continue reading 3.1 Factors That Influence Consumers’ Buying Behavior