Book Title: Principles of Marketing

Author: [Author removed at request of original publisher]

Book Description: Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Publishers

License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Book Description

Principles of Marketing is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Author

[Author removed at request of original publisher]

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Principles of Marketing by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Metadata

Title
Principles of Marketing
Author
[Author removed at request of original publisher]
License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Principles of Marketing by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Publisher
University of Minnesota Libraries Publishing edition, 2015. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution.
Publication Date
October 27, 2015
Digital Object Identifier (DOI)
https://dx.doi.org/10.24926/8668.1901
Ebook ISBN
978-1-946135-19-3