Primary Navigation
Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.
Book Contents Navigation
Publisher Information
1.1 Mastering Strategy: Art and Science
1.2 Defining Strategic Management and Strategy
1.3 Intended, Emergent, and Realized Strategies
1.4 The History of Strategic Management
1.5 Understanding the Strategic Management Process
1.6 Conclusion
2.1 Leading Strategically
2.2 Vision, Mission, and Goals
2.3 Assessing Organizational Performance
2.4 The CEO as Celebrity
2.5 Entrepreneurial Orientation
2.6 Conclusion
3.1 Evaluating the External Environment
3.2 The Relationship between an Organization and Its Environment
3.3 Evaluating the General Environment
3.4 Evaluating the Industry
3.5 Mapping Strategic Groups
3.6 Conclusion
4.1 Managing Firm Resources
4.2 Resource-Based Theory
4.3 Intellectual Property
4.4 Value Chain
4.5 Beyond Resource-Based Theory: Other Views on Firm Performance
4.6 SWOT Analysis
4.7 Conclusion
5.1 Selecting Business-Level Strategies
5.2 Understanding Business-Level Strategy through “Generic Strategies”
5.3 Cost Leadership
5.4 Differentiation
5.5 Focused Cost Leadership and Focused Differentiation
5.6 Best-Cost Strategy
5.7 Stuck in the Middle
5.8 Conclusion
6.1 Supporting the Business-Level Strategy: Competitive and Cooperative Moves
6.2 Making Competitive Moves
6.3 Responding to Competitors’ Moves
6.4 Making Cooperative Moves
6.5 Conclusion
7.4 Types of International Strategies
7.5 Options for Competing in International Markets
7.6 Conclusion
7.2 Advantages and Disadvantages of Competing in International Markets
7.1 Competing in International Markets
7.3 Drivers of Success and Failure When Competing in International Markets
8.1 Selecting Corporate-Level Strategies
8.2 Concentration Strategies
8.3 Vertical Integration Strategies
8.4 Diversification Strategies
8.5 Strategies for Getting Smaller
8.6 Portfolio Planning and Corporate-Level Strategy
8.7 Conclusion
9.1 Executing Strategy through Organizational Design
9.2 The Basic Building Blocks of Organizational Structure
9.3 Creating an Organizational Structure
9.4 Creating Organizational Control Systems
9.5 Legal Forms of Business
9.6 Conclusion
10.1 Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
10.2 Boards of Directors
10.3 Corporate Ethics and Social Responsibility
10.4 Understanding Thought Patterns: A Key to Corporate Leadership?
10.5 Conclusion
Appendix