12.1 Communication in Organizations

Figure 12.1

12.1

A sender’s choice of communication channel affects the quality of what is actually understood by the receiver.

What’s in It for Me?

Reading this chapter will help you do the following:

  1. Define communication and understand the communication process.
  2. Understand and overcome barriers to effective communication.
  3. Compare and contrast different types of communication.
  4. Compare and contrast different communication channels.
  5. Develop your own communication skills.

Figure 12.2 The P-O-L-C Framework

image

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