Lesson 2. Information Strategy Process and the Needs of Communicators

KEY CONCEPTS

  • Communicators can apply a consistent and comprehensive information strategy to their work no matter what type of message will be created.
  • A media message (news story, advertisement, press release) is only as effective as the information strategy process that was used to inform and create it.
  • Messages have many different forms, purposes and characteristics.
  • A variety of storytelling techniques are used. They are selected to best match the message context and content decisions made at the start of the information strategy process.

LEARNING OUTCOMES

After completing this lesson, you will be able to:

  • identify the elements and sequence of steps in the information strategy process.
  • identify the five types of information contributors.
  • understand the differences between types of media messages.
  • recognize the various purposes of media messages.
  • understand the characteristics of good storytelling and elements important in crafting media messages.
  • understand that an information strategy is needed at each stage in the creation of messages.