Chapter 11: The Data Asset: Databases, Business Intelligence, and Competitive Advantage

11.1 Introduction
11.2 Data, Information, and Knowledge
11.3 Where Does Data Come From?
11.4 Data Rich, Information Poor
11.5 Data Warehouses and Data Marts
11.6 The Business Intelligence Toolkit
11.7 Data Asset in Action: Technology and the Rise of Wal-Mart
11.8 Data Asset in Action: Harrah’s Solid Gold CRM for the Service Sector

This is a derivative of Information Systems: A Manager's Guide to Harnessing Technology by a publisher who has requested that they and the original author not receive attribution, originally released and is used under CC BY-NC-SA. This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.