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1.1 Why Is It Important to Communicate Well?
1.2 What Is Communication?
1.3 Communication in Context
1.4 Your Responsibilities as a Communicator
1.5 Additional Resources
2.1 What Is Language?
2.3 Principles of Verbal Communication
2.4 Language Can be an Obstacle to Communication
2.5 Emphasis Strategies
2.6 Improving Verbal Communication
2.7 Additional Resources
2.2 Messages
3.1 Self-Understanding Is Fundamental to Communication
3.2 Perception
3.3 Differences in Perception
3.4 Getting to Know Your Audience
3.5 Listening and Reading for Understanding
3.6 Additional Resources
4.1 Oral versus Written Communication
4.2 How Is Writing Learned?
4.3 Good Writing
4.4 Style in Written Communication
4.5 Principles of Written Communication
4.6 Overcoming Barriers to Effective Written Communication
4.7 Additional Resources
5.1 Think, Then Write: Writing Preparation
5.2 A Planning Checklist for Business Messages
5.3 Research and Investigation: Getting Started
5.4 Ethics, Plagiarism, and Reliable Sources
5.5 Completing Your Research and Investigation
5.6 Reading and Analyzing
5.7 Additional Resources
6.5 Additional Resources
6.4 Paraphrase and Summary versus Plagiarism
6.3 Making an Argument
6.2 Writing Style
6.1 Organization
7.1 General Revision Points to Consider
7.6 Additional Resources
7.5 Proofreading and Design Evaluation
7.4 Evaluating the Work of Others
7.3 Style Revisions
7.2 Specific Revision Points to Consider
8.2 Qualitative and Quantitative Research
8.1 Diverse Forms of Feedback
8.3 Feedback as an Opportunity
8.4 Additional Resources
9.4 Report
9.5 Résumé
9.6 Sales Message
9.7 Additional Resources
9.3 Business Proposal
9.1 Text, E-mail, and Netiquette
9.2 Memorandums and Letters
10.3 Finding Resources
10.1 Before You Choose a Topic
10.2 Choosing a Topic
10.4 Myths and Realities of Public Speaking
10.5 Overcoming Obstacles in Your Presentation
10.6 Additional Resources
11.3 Movement in Your Speech
11.4 Visual Aids
11.5 Nonverbal Strategies for Success with Your Audience
11.6 Additional Resources
11.2 Types of Nonverbal Communication
11.1 Principles of Nonverbal Communication
12.1 Rhetorical Situation
12.2 Strategies for Success
12.3 Building a Sample Speech
12.4 Sample Speech Outlines
12.5 Organizing Principles for Your Speech
12.6 Transitions
12.7 Additional Resources
13.2 Types of Presentations to Inform
13.1 Functions of the Presentation to Inform
13.3 Adapting Your Presentation to Teach
13.4 Diverse Types of Intelligence and Learning Styles
13.5 Preparing Your Speech to Inform
13.6 Creating an Informative Presentation
13.7 Additional Resources
14.4 Meeting the Listener’s Basic Needs
14.5 Making an Argument
14.6 Speaking Ethically and Avoiding Fallacies
14.7 Sample Persuasive Speech
14.8 Elevator Speech
14.9 Additional Resources
14.3 Functions of the Presentation to Persuade
14.2 Principles of Persuasion
14.1 What Is Persuasion?
15.1 Sound Bites and Quotables
15.2 Telephone/VoIP Communication
15.3 Meetings
15.4 Celebrations: Toasts and Roasts
15.5 Media Interviews
15.6 Introducing a Speaker
15.7 Presenting or Accepting an Award
15.8 Serving as Master of Ceremonies
15.9 Viral Messages
15.10 Additional Resources
16.1 Intrapersonal Communication
16.2 Self-Concept and Dimensions of Self
16.3 Interpersonal Needs
16.4 Social Penetration Theory
16.5 Rituals of Conversation and Interviews
16.6 Conflict in the Work Environment
16.7 Additional Resources
17.1 Delivering a Negative News Message
17.2 Eliciting Negative News
17.3 Crisis Communication Plan
17.4 Press Conferences
17.5 Additional Resources
18.1 Intercultural Communication
18.2 How to Understand Intercultural Communication
18.3 Common Cultural Characteristics
18.4 Divergent Cultural Characteristics
18.5 International Communication and the Global Marketplace
18.6 Styles of Management
18.7 The International Assignment
18.8 Additional Resources
19.6 Additional Resources
19.5 Teamwork and Leadership
19.4 Business and Professional Meetings
19.3 Group Problem Solving
19.2 Group Life Cycles and Member Roles
19.1 What Is a Group?